Toyota GR Yaris Social Campaign
2024

Campaign Overview: A social campaign for the Toyota GR Yaris. The Toyota GR Yaris is a high-performance, compact hatchback that combines rally-inspired engineering. The purpose of this campaign was to develop a set of social assets and stills for the car that builds hype around the petrolhead audience.

We focused on turning ASMR into ASGR to tap into the beautiful roaring sounds this car can produce to enforce the tagline of this campaign “Every Thrill Counts”.

Shot in Montalegre, Portugal.


Role: Art Director / Creative Concept
Creative Team: Myself, Manny Labram, Zeynep Oguz
Creative Director: Mark Daw
Agency: T&Pm
Client: Toyota Europe
Production Company: Film Produkcja / South West Productions
Director: Pawel Jermak
DOP: Bartek Hlwaka
Photographer: Tomasz Kret