Toyota Aygo X Campaign
2024

Campaign Overview: Every Moment Counts with the new Toyota Aygo X. A 360 campaign including a TVC, social assets and stills to showcase the new Aygo X, a compact SUV that gets you everywhere in the city.

The Toyota Aygo X is a compact, stylish city car designed to offer a fun, efficient, and practical driving experience in urban environments.

Shot in Vilnius, Lithuania

Role: Creative Development / Art Direction
Creative Team: Myself, Manny Labram, Zeynep Oguz
Creative Director: Mark Daw
Senior Art Director: Phill Fields
Agency: T&Pm
Client: Toyota Europe
Production Company: Umlaut Films
Director: Kevin Castanheira
Photographers: Dejan & Per